Clients book from Instagram on their own
The link in your profile opens a salon page with services, prices and free times. Every booking lands in your calendar.
This is a live calendar. A new booking appears on its own.
- 30 days of every feature free
- Export your clients to Excel any time
- Pay by invoice
- Russian and Belarusian
How one booking goes
1 of 4
A website for Instagram
One link in your profile. Bookings without DMs
Clients open the salon page: services with prices, staff and free times. They book without a chat and without signing up. The booking arrives in your calendar.
Separate links and QR codes for Instagram, WhatsApp and 2GIS show where each client came from.
Your example
Example address. You pick your own when you sign up
Open the example on your phone
Check it yourself in 10 minutes
Your own copy of Sulu Studio. Messages in the demo are not sent.
- Create and move a booking
- Record a payment and open a report
- Book as a client from your phone
The first salons on Suluu
We are just starting out and do not make up reviews. When the first salons share how suluu works for them, their words will appear here, with the salon name, city and permission.
A salon review will appear here
A salon review will appear here
Be one of the first
Connect your salon and tell us how it went. We will only talk about you in public with your permission.
Plans are priced by the number of branches, and you add as many staff as you need
30 days of every feature free, no card needed. Then a free plan for one staff member, or All-inclusive: the price for your country is available on request.
All-inclusive
Price on request
For your country we quote the All-inclusive price on request: write to us on WhatsApp.
- Unlimited staff
- Every feature: WhatsApp, AI receptionist, reports, payroll, stock, memberships
Free
For a solo professional
- 1 staff member
- 10 bookings a week
- Calendar and online booking
- Clients and Excel export
- 100 WhatsApp messages for the trial period
Running a chain? We will set it up for you
Price by agreement
Your own features, an app under your brand or your own domain. The price depends on the task, not on the number of branches.
Always included
- All branches in one account
- Reports per branch and for the whole company
- Roles for managers and receptionists
- We move your data for you, or you upload it from Excel
- Contract, invoice and acceptance certificate
On request
- Booking on your own domain without other salons
- A chain page in the suluu app
- A separate app in your own App Store and Google Play account
Everything a salon needs in one account
Every stylist's bookings by day, week and month. Shifts and days off are accounted for, rescheduling and cancelling take two taps.
Getting started
Your first evening with suluu
Four steps from sign-up to your first booking.
Add stylists and services
Or upload them from Excel.
Put the link in your Instagram
The booking page link goes in your profile.
Connect WhatsApp
Confirmations and reminders then go out on their own.
Take your first booking
The client books herself and the booking shows up in the calendar.
We will move your clients from Excel or another program
Send the file as it is: we'll handle the report title, extra columns and different phone formats.
Your file
| Client export, Rose salon, 01.10.2026 | ||||||||
| Client full name | Phone | Extra phone | Date of birth | Last visit | Total, BYN | Discount, % | Stylist | Comment |
|---|---|---|---|---|---|---|---|---|
| Ivanova Aigerim | 8 029 123 45 67 | 12.05.1990 | 03.09.2026 | 260 | 10 | Dinara | allergic to gel polish | |
| Satybaldina Dinara | +375(33)123-45-68 | 8 029 123 45 69 | 1985-03-21 | 28.08.2026 | 170 | Alina | ||
| Madina B. | 375441234567 | 05.06.92 | 15.09.2026 | 90 | 5 | prefers mornings | ||
| Ivanova Aigerim | +375 29 123 45 67 | 20.08.2026 | 25 | Alina | ||||
| Zarina O. | 80291234570 | 14/11/88 | Dinara | came from Instagram | ||||
The table can be scrolled
After import into suluu
| Name ✓ | Phone→ +375 29 123 45 67 | Date of birth→ 12.05.1990 | The rest→ to the note |
|---|---|---|---|
| Name | Phone | Date of birth | Note |
Ivanova Aigerim | +375 29 123 45 67 | 12.05.1990 | allergic to gel polishLast visit: 03.09.2026, Total, BYN: 260, Discount, %: 10, Stylist: Dinara |
Satybaldina Dinara | +375 33 123 45 68 | 21.03.1985 | Extra phone: 8 029 123 45 69, Last visit: 28.08.2026, Total, BYN: 170, Stylist: Alina |
Madina B. | +375 44 123 45 67 | 05.06.1992 | prefers morningsLast visit: 15.09.2026, Total, BYN: 90, Discount, %: 5 |
Zarina O. | +375 29 123 45 70 | 14.11.1988 | came from InstagramStylist: Dinara |
The table can be scrolled
- .xlsx and .csv files, up to 20,000 rows
- Columns are recognised automatically, and you can fix any of them
- Preview before the upload and undo within 48 hours
- Extra columns are kept in the client's note
Send us the file and we'll move it for you
Save an old .xls as .xlsx.
Don't want to figure it out yourself? Leave your number and we'll call you
You can always export your data to Excel. The example shows made-up clients.
Your salon and clients on the phone
For clients
- Book in a minute
- Your bookings, rebook
- Favourite salons
- Visit reminders
For the salon
- Day calendar
- Client base
- WhatsApp chats
- AI assistant
- Widgets (iPhone)
Point your iPhone camera
Opens the app page on the App Store
On Android and desktop the account works in the browser. Add it to your Home Screen and it opens like an app.
Frequently asked questions
How much does it cost?
There is a free plan. All-inclusive is priced by the number of branches, and you can add as many staff as you need; the price for your country is available on request. The first 30 days include every feature, free, no card needed. See pricing
What happens after 30 days?
After the trial there are 7 more days of grace. Then the salon moves to the free plan: one staff member, 10 bookings a week, the calendar, the client base and online booking. A paid plan brings back every feature at any time.
Do clients need an account to book?
No. A client picks a service, a staff member and a time on the salon page and books without signing up.
How does WhatsApp work?
Confirmations, reminders and chats go out from your salon's own number once you connect it. Sending speed is limited automatically to protect the number. Until the number is connected, no messages go out to clients. We are still preparing the official channel through the WhatsApp Business API.
How many WhatsApp messages does a plan include?
The trial includes 100 messages for the whole period. On All-inclusive the monthly package depends on the number of branches: 300, 600 or 1,500. You can buy more messages; the price is available on request. When the package runs out, the message is not sent and you see it in the account.
How do I move my clients from another program?
Upload an .xlsx or .csv file: columns are recognised automatically, you see a preview before uploading, and an import can be undone within 48 hours. Or send us the file and we will move the base for you.
Who owns the client data?
The client base belongs to the salon: you can export it to Excel at any time.
What if I stop paying or you shut down?
Nothing is deleted. The salon moves to the free plan, and the client export stays available, even after the subscription ends. There is no lock-in: you can leave at any time and take everything.
Does suluu replace a cash register?
No. suluu keeps the money records: who paid, how much and how, and what is left on a visit. suluu does not print fiscal receipts: use your own cash register system.
I work alone, without a salon. Is it for me?
Yes. The free plan is made for one staff member: a calendar and online booking with a page for Instagram. Create a salon for yourself and add your services.
I have several branches. Will it cope?
Yes. Each branch has its own address, staff and schedule, and the client base is shared. Larger chains have separate terms: see "For chains".
Can I work from a phone?
Yes. The account works in the browser of your phone and computer. There is an iPhone app on the App Store; the Android app is coming soon.
Is there a Belarusian language?
The site and the account are available in Russian and Belarusian, and we keep proofreading the translation. Client notifications are still sent in Russian.
Who helps with setup?
Our team. We will show you how to upload data, set up services and schedules, and train your administrators.
How do I get in touch if something does not work?
Write to us on WhatsApp or Telegram, or call.
Try it on your own salon
Every feature is open for 30 days, no card needed. Then the free plan or All-inclusive.
Next: a phone number and an SMS code. In 2 minutes your salon is ready to set up.
Don't want to figure it out yourself? Leave your number and we'll call you
Is the owner the one who decides? Send them this page.
Forward to the owner on WhatsApp